customers voices

  • I’m obsessed with Ames Store clothes. The fit is amazing.

    Lindsey | New Plymouth
  • I have literally been stopped in the street by strangers and complimented on the dress and asked where I got it from.

    anna | auckland
  • I’m forever getting comments on how lovely the top is. Love that it’s one of a kind.

    Jenna | Hamilton 
  • “I just recieved my dress this morning I adore it! I love the pockets.”

    Trish | Auckland
  • Mood Boosting Fashion

  • Created To Last

  • Natural Fiber Fabrics

  • Eco Friendly Packaging

Thoughtfully Designed


At Ames Store we believe that slow beats fast and quality trumps quantity. That you should feel inspired by a wardrobe - season after season, year after year.

Our styles are slow from infancy: designed, sewn and fabric chosen with intention and purpose. The result is simple, timeless and classic fashion, worn for years and across every season.

Supporting New Zealand garment makers and our communities, with integrity, honour and grace.


Amy Tran is a New Zealand fashion designer and long-time creative.

Ames Store was created when she decided it was time to slow down herself. With two mini humans and a burning desire to put her lifetime’s worth of creative smarts into something she'd truly be proud of.

Stepping off the 9-5 treadmill and into this vibrant and colourful world that is Ames Store.

Creating fashion that leaves people feeling empowered, uplifted and excited to walk out the door.